|The new photos being added to cigarette packages|
If they really want to help society and dictate good/bad for us - get rid of it all. Don't allow companies to make it. I realize I am being ridiculous in saying that as this is a free country - but then how can they tell companies what images to place on their products? The new cigarette packages have a % of how much of these photos will need to be on there - taking away much of the branding real estate on their packages. Where is the freedom in that?
They believe this campaign will get 200,000 people to stop smoking (yes, they are actually putting a number on it). I just returned from New Orleans where I swore the entire city smoked...so while several cities are cutting back on where people can light up, there are many in this country that still do it. I can already hear those telling me that if it stops one person from smoking than it is worth it, but I believe there are better ways to spend government money and time.
The upside is that in doing this they are going to really help the sales of another business. I can see cigarette cases coming back into style. Smokers will buy the packages, remove the cigarettes (but keep the photos as a way to collect all nine), and place their smokes into a case reminiscent of Bogart and Bacall.